At SOE Latam, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our services, including our website, specialized catalog, and technical support services for automotive workshop equipment. By using our services, you agree to the practices described in this policy.
We may collect the following types of information:
Personal and Business Information: Name, company name, email address, phone number, billing details, and shipping address provided when requesting quotes, purchasing equipment (aligners, tire changers, lifts), or requesting technical service.
Usage Data: Information about how you interact with our digital catalog or website, such as IP address, browser type, device information, and equipment categories visited.
Location Data: With your consent, we may collect your location to coordinate equipment deliveries, installations, and dispatch of technical personnel to your workshop.
Cookies and Tracking Technologies: We use cookies to enhance your browsing experience and analyze traffic to improve our industrial offerings.
We use your information for the following purposes:
To process equipment orders, manage installations, and maintain your customer account.
To communicate with you regarding quotes, technical support, maintenance schedules, and shipping status.
To improve our product portfolio and services based on your feedback and workshop needs.
To provide personalized offers on automotive machinery and specialized tool updates.
To comply with legal obligations and protect our corporate rights.
We do not sell or rent your personal information to third parties. However, we may share your data in the following circumstances:
Service Providers: We share information with trusted partners who assist in logistics/freight, payment processing, or specialized technical installation.
Legal Requirements: We may disclose your information if required by law or to protect the safety of our operations and assets.
Business Transfers: In the event of a merger or sale of assets, your information may be transferred to the new entity to ensure continuity of service.
We take robust industrial-grade measures to protect your information from unauthorized access or alteration. While we strive for absolute security, please note that no method of electronic transmission is 100% secure.
You have the following rights regarding your personal information:
Access: Request a copy of the data we hold about your business or person.
Correction: Update or correct inaccurate commercial or contact information.
Deletion: Request the deletion of your data, subject to tax and legal retention obligations.
Opt-Out: Unsubscribe from our technical bulletins or marketing offers at any time.
You can manage your preferences through your browser. Note that some features of our interactive catalog may require cookies to function correctly.
Our services are strictly intended for professional and business use. We do not knowingly collect information from individuals under the age of 18.
We may update this Privacy Policy to reflect new equipment regulations or service changes. Continued use of our platform constitutes acceptance of the updated terms.
If you have any questions or concerns about this Privacy Policy, please contact us at:
Email: privacy@soelatam.com
Phone: (+57) 323-442-6751
Address: Carrera 45 #12-34 Barrio Granada Cali, Valle del Cauca, Colombia
© SOE Latam 2026.All rights reserved.
With from jdcabal.com